2018 The Netherlands: most valuable brands
Consultancy firm BrandFinance recently published its annual report with the top50 most valuable Dutch brands. The overview provides a solid overview of Dutch ,multinational brands headed by Shell and followed by KPMG and ING in second and third place. Philips and brewing company Heineken complete the top 5. The consultancy firm also published the strongest Dutch brands, listing KPMG on the number one spot, followed by DSM, AkzoNobel, Shell and KPN. Glad to keep in mind that so many global brands have Dutch roots!
The full report can be read here.